The basics Google’s order of results is automatically determined by more than 100 factors, including our PageRank algorithm.

Google is a fully automated search engine, which employs robots known as ‘spiders’ to crawl the web on a monthly basis and find sites for inclusion in the Google index

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.

Google uses a different method to rank websites than most search engines. This isn’t the days of inserting some META tags and be done with it. You must invest time to rank well in Google; however it is well worth it when your pages start to rank high in the most used search engine on the net.

Picture this: You’re a successful entrepreneur running a bustling online business. You’ve paid your dues, put in a lot of long hours, and your hard work is finally producing profitable returns.

Google heavily relies on links when it comes to specify the ranking of a web site. In addition to the sheer number of links and their anchor texts, the patent specification shows possible ways how Google might use historical information to further specify the value of links.

Attempting to manipulate Google used to be nearly impossible. However, the advent of Link programs and Link Schemes has made it possible to drive up your rankings. The more links you can generate on the net, the better off you will be (well duh).

The unknowing webmaster thinks they’ve hit paydirt with an almost instantaneous top 20-30 listing. Then one day – POOF – their site is gone as fast as it arrived.

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week.

More and more search engines are using link popularity as a ranking criterion. It all started with Google, and now other search engines, such as MSN, Inktomi, AltaVista, HotBot, Northern Light, and Excite, also use link popularity in their algorithms.

Start by referring to your strategic keyword phrases. Let’s say you sell antiques, and to get higher search engine rankings for that product page you want to boost link popularity for your Web page regarding your keyword phrase.

All major engines claim to prefer Web sites with high-quality content. In addition to improving your rankings, enhancing the quality of your Web site will also help convert more visitors to SALES. Don’t fall into the trap of creating dozens of “cookie-cutter” pages that are devoid of valuable content or are lacking in aesthetics.